Orthopedic and MedTech commercial strategy
Get your orthopedic product into more surgeons' hands, faster.
Teague Medical gives MedTech companies a senior commercial leader who builds the strategy and does the work, from surgeon validation to first orders to repeatable growth.
Why products stall
Great products stall in the gap between FDA clearance and real adoption.
You built something surgeons need. But adoption is slower than the plan, reimbursement is unclear, your reps are stretched, and every month of runway counts. Most early stage companies don't fail on the science. They stall on commercialization.
About Chris
A commercial leader who has been in your seat.
I'm Chris Teague. For more than 20 years I've launched, rebuilt, and scaled orthopedic businesses at Zimmer Biomet, Smith+Nephew, Teleflex, and Bioventus, most recently leading commercial strategy for a $500M portfolio.
I know what it takes to own the number with limited resources, because I've done it. I bring the strategy, the surgeon relationships, and the willingness to roll up my sleeves and execute.
- 7% growthRebuilt a bone healing brand after eight straight years of share loss, about three points above market. CEO Award.
- $1.5M per quarterTook a rehab device into orthopedics through surgeon partnerships and payer contracts. CEO Award.
- 17% growthGrew a $317M surgical portfolio through health system and GPO pricing strategy.
- 369 to 57 instrumentsRedesigned a robotic knee instrument set, raising program ROIC from 50% to 90%.
- 92 surgeons in 30 daysCompleted the voice of customer research behind a board level investment decision.
A simple plan to grow adoption
Every engagement follows the same three steps, sized to your stage and budget.
- 1
Diagnose
A focused look at your market, customers, and commercial gaps, grounded in conversations with the surgeons and practices who decide.
- 2
Build the plan
Positioning, pricing, channels, and a 90-day roadmap with clear owners and targets.
- 3
Execute together
I work alongside your team on surgeon engagement, launch, and sales support until the results show.
What I help with
Focused help at the stages where orthopedic products most often stall: launch, adoption, access, and scale.
Go-to-market and launch
Positioning, pricing, channel strategy, limited market release planning, and launch execution for implants, biologics, and rehab devices.
Surgeon and KOL engagement
Voice of customer research, advisory boards, design validation, and medical education built on a sports medicine and joint replacement surgeon network.
Market access and practice economics
Buy and bill, J-codes, DME, and payer strategy across commercial, VA, and workers' comp, so products make sense for the practice that uses them.
Commercial build
Sales structure, independent rep and distributor networks, training, CRM, and the operations that turn interest into orders.
Diligence and expert insight
Rapid surgeon interviews, market sizing, and commercial diligence for investors, acquirers, and inventors deciding what to do next.
- Early stage device companies
- Surgeon inventors and founders
- Orthopedic practices and ASCs
- Investors and acquirers
Ways to work together
Commercial sprint
A fixed scope assessment of your market and commercial gaps, delivered with a 90-day plan your team can run.
Fractional commercial leader
Ongoing senior leadership on a monthly basis: strategy, surgeon engagement, sales support, and accountability.
Projects
Surgeon research, launch planning, and commercial diligence for a defined question or milestone.
Ventures
Beyond advisory, Teague Medical builds and supports products that improve access to orthopedic care.
Aquario: Practice economics software
Better margins for practices. Clearer costs for patients.
See what each order is really worth before it goes out. Check Medicare margin on hyaluronic acid injections and estimate what a patient may owe on a knee brace or DME order.
Try the sample with your own practice costs. It uses sample coverage, not a live insurance check.
Picture surgeons asking for your product.
Reps who know exactly who to call. A pipeline investors believe in. Without a clear commercial plan, runway burns while adoption waits. Let's talk about where you are and what's in the way.
Teague Medical is an orthopedic and MedTech commercial strategy firm founded by Chris Teague. We help medical device companies, surgeon inventors, orthopedic practices, and investors with go-to-market strategy, product launch, surgeon and KOL engagement, market access and reimbursement, and commercial team building. Most companies come to us when a promising product isn't gaining adoption fast enough. We diagnose what's in the way, build a practical plan, and work alongside the team to execute it.